Research & Data Solutions
You bring the big questions, Plaid can help find the answers.
Being Plaid
Research & Data Solutions
In today’s world, making decisions guided by data has never been more important. Data-informed decisions allow leaders to make more thoughtful choices, which can ultimately lead to more productivity and better organizational results. There is often no such thing as a perfect choice or option in a tough or strategic decision, but data-informed decisions can help organizations and leaders make the best possible selection.
Not having access to the right data or a way to draw meaning from findings makes data-informed decisions feel like an uphill battle. It doesn’t have to be. Plaid provides research and data solutions that can be tailored to the interests and needs of each organization and industry. Our research and data solutions are designed to help you make meaning of your organization’s data to make thoughtful decisions for the future.
Services
Our data solutions can take many shapes, but here are some ways we can support your organization:
Whether quantitative, qualitative, or something that involves a little bit of both, our team of research professionals can assist in collecting and analyzing. We are integrated with Qualtrics to assist in seamlessly collecting, analyzing, and reporting data through surveys, forms, and open-ended responses.
Trying to develop an organization-wide data strategy and infrastructure that supports your goals and priorities is no easy feat. It requires having the right people in the conversation to determine what information you need to succeed. Our team can assist in facilitating data strategy planning sessions as well as designing easy-to-follow collection, management, and reporting plans that fit the needs, interests, and goals of your organization.
Do you have a research question but need help in bringing it to life to generate insights? Our team can assist in identifying the proper methodology to achieve your research goals. Research project design involves honing in on your research questions and developing a plan to collect and analyze data.
Is your organization already collecting tons of important data, but need to dive into it more? Let our team of analysts explore your existing data to develop the meaningful findings and insights you need.
Have you ever wanted to do a deep dive on a topic and read through available resources but haven’t had the time or capacity to do so? Leave the reading and synthesizing to Plaid. We’re happy to do secondary research by compiling existing data and resources to generate the insights you need.
Each organization has a unique set of goals and big questions worth answering. Plaid's research and data solutions can help you confidently answer the big questions that help you go after your goals.
Case Study
North American Interfraternity Conference (NIC)
The North American Interfraternity Conference (NIC) set out to better understand its target audience of undergraduate men in college. WIth a desire to assist its members in better attracting and engaging its target audience, the NIC partnered with Plaid to conduct a multi-campus qualitative study to utilize focus groups to engage non-ember undergraduate men to learn more about decision-making, motivation, and perspectives on the fraternal experience. As a result, the NIC has greater account and awareness of the lived experiences of undergraduate men and insight on how to better engage their target audience.
Bring data insights to your organization
Want to learn more about how Plaid can assist your with research and data strategies?